Register Ad Impressions

In order to track impressions for onsite sponsored ads, a marketplace needs to make following API call. This is needed in order to track the impressions and CTR's accurately.

Endpoint

GET https://t.o-s.io/appsflyer

Following is the list of all possible query parameters to be passed to above endpoint:

Parameter	Description	Mandatory
uclid	Ad server id. This id is returned as a part of the response of ad server call.	Yes
event_name	This value is fixed to funnel_impression	Yes
event_time	Time of the event. Defaults to the time of event fire.	No
client_id	Identifier for your account	Yes
device_id	The unique identifier for the user currently performing the action. Use GAID or IDFA in case of Android or iOS respectively.	No
cli_ubid	Client's generated user id. If sent, this takes precedence over device_id Once generated for a user - should be the same for all the api calls.	No

Please note : If the impressions are registered multiple times for the same uclidthen, only the 1st event fire will be considered.

What should be considered as an Impression?

When the sponsored product is visible to the user impression event should be fired. This is important in order to compute the correct CTR.