API

Overview

The server-side API (for web & mobile) allows aggregators/marketplaces to send events from their servers directly to OnlineSales.ai. Server-side events are linked to a pixel and are processed like browser pixel events. This means that server-side events are used in measurement, reporting, and optimization in the same way as browser pixel events.

For mobile and web, it is mandatory to pass the device_id or cli_ubid parameter when sending server to server in-app events. This helps OnlineSales.ai systems to understand the behavior of the user on the platforms.

Note - device_id or cli_ubid once set for the user should remain the same for all the future events and API calls from mobile and app

cli_ubid can be hashed so that no PII data is shared with OS servers. Make sure that the hashed value remains the same a user for all the api calls.